And here’s what I come back to: J Michael McKoy at 98.3 WOW-FM was fired this week.
I don’t even know what to say.
For those of you not so familiar with the air waves in Central Iowa, this station is the place we get to hear Sean Hannity , Glenn Beck , Bob and Tom (unfortunately), Michael Savage  (a bit extreme to me), Bill Handel’s Handel On The Law , Kim Komando , and Dennis Miller (past my bed-time). We also have an AM station in the area, WHO, that carries Limbaugh, Michael Reagan, and Dr. Laura, but is predominantly made up of local talent including a very conservative Steve Deace (who we’ve mentioned here  before).
And then there’s Mac’s World , a little piece of local conservative sunshine in the midst of mostly syndicated conservative content.
McKoy has been doing radio for over 20 years, and from 1:20 to 4:00 each weekday afternoon, he has provided a great program, covering issues that really matter to Iowans. We’re really going to miss him. My hope is that another station here in town can pick him up. If WHO ever wanted to replace the tape-delayed Limbaugh with some local talent, Mac would be a great option.
Meanwhile, 98.3 is moving McKoy’s co-host Chris Bradshaw, who is very liberal, into the slot that Mac was yanked out of. Bradshaw is not a bad guy, and frankly he probably put up with a lot more abuse on the show over the time he’s worked with Mac, but it’s going to be interesting to see what he brings to the time slot.
So what’s going on here? Although I happen to know the General Manager at 98.3, I only have the public statements  to go by on this one. It was called an economic decision. Although the story is carrying Mac’s comments that he was willing to work for minimum, I don’t think what he was paid was the issue. An economic decision can just as easily be, and possibly is in this case, a decision about advertising revenue more than the talent expense. An interesting tide turning as the impression is that perhaps the public is becoming liberal enough (as reflected in this past election cycle) that they are looking for something that matches the new wave of thinking.
Which means we shouldn’t be too surprised if suddenly Hannity is replaced by a new show featuring Alan Colmes (who recently announced he was leaving the TV program “Hannity and Colmes”), or if Air America doesn’t suddenly make a big come back.
And then, we shouldn’t be surprised if support for the “Fairness Doctrine” doesn’t one day start to come from Republican lawmakers because the world of talk radio has flipped upside down.
It’s great to be back.
Hat tip to Michael Libbie at Insight Advertising .
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My boss asked me if I was going to write something about the Governor of Illinois. I will. Check back tomorrow.